Well, brand and image are relevant, in more ways than direct sales impact (something that “voting with your wallet” often ignores).

But mostly, and this is important, it’s worth remembering that Denuvo’s clients aren’t the people who buy their games, they are the people who sell the games. That’s who Denuvo is selling to. And Denuvo, which is a very big, if not the only, name in town for effective DRM on PC, would like to keep being that.

All else being equal, if Denuvo generates negativity in forums and a similar no-name competitor doesn’t a client (that’s a publisher, not a buyer of the game), may choose to go with the newcomer just to remove the noise, or to prevent an impact on sales they can’t verify.

But also, I imagine people working at Denuvo are kind of over being the random boogeyman of gaming du jour while other DRM providers are actively praised or ignored. I’d consider speaking up, too.

I probably wouldn’t because there’s very little to be gained from that, as this conversation proves, but… you know, I’d consider it.