You start with an iceberg, famous for its concealed mass, and title with a quote about how obfuscation isn’t necessary in the 3-decade-old modern era.

4 decades since 1985?

I might need a little more help with this one.

The medium is H20 / water. Frozen and liquid states.

Pair it up with Neil Postman’s inspiration, University of Toronto Professor Marshall McLuhan’s work 1968 book (Back To The Future 1968): “One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.” ― Marshall McLuhan, War and Peace in the Global Village, 1968

And we have some deep diving into the associative thinking web of ideas about “media ecology”, “media literacy”

Irish Writer James Joyce’s “Finnegans Wake is the greatest guidebook to media study ever fashioned by man.” - Marshall McLuhan, Newsweek Magazine, p.56, February 28, 1966