“Fast-forward to the 1980s: while Ronald Reagan was telling Americans to “Just Say No,” the feds cozied up to the pharmaceutical industry, and relaxed their legal restrictions. Direct-to-consumer marketing (DTCM), what you probably know as “drug commercials,” was first given the seal of approval in the US in 1985.”
“Drug commercials as you know them really only began in 1997, when constraints were further loosened, and new meds began to feature in television commercials. For its part, the FDA notes that no federal law has ever outlawed drug ads, justifying its progressively lax regulation.”
The next paragraph explains why I mention the 1990sbecause before then you would have to have printed on screen the side effects.
1980s. Brought to you by Reagan.
“Fast-forward to the 1980s: while Ronald Reagan was telling Americans to “Just Say No,” the feds cozied up to the pharmaceutical industry, and relaxed their legal restrictions. Direct-to-consumer marketing (DTCM), what you probably know as “drug commercials,” was first given the seal of approval in the US in 1985.”
https://www.thrillist.com/health/nation/why-are-prescription-drug-advertisements-legal-in-america
“Drug commercials as you know them really only began in 1997, when constraints were further loosened, and new meds began to feature in television commercials. For its part, the FDA notes that no federal law has ever outlawed drug ads, justifying its progressively lax regulation.”
The next paragraph explains why I mention the 1990sbecause before then you would have to have printed on screen the side effects.