Diet culture, like many discourses weaponized more frequently against women, relies strongly on double binds. Constantly having to triangulate conflicting, contradictory demands is at the core of the feminine experience. You are supposed to be thin, but you must not be too thin or you will be shamed for the anorexia you have previously been shamed into. You must lose “excess” weight, but only in sanctioned ways that broadcast how virtuous you are, how much you have mastered disciplining yourself. This both means that measures such as ozempic, liposuction, gastric bands etc. will be called out as “cheating” at your weight loss regimen, and that having an acceptable weight is ultimately impossible.

Now, steroid usage will also be seen as cheating, as fitness is also an area were people are supposed to demonstrate discipline, capability to perform and other qualities desired under our social darwinist, eugenics-obsessed system. But standards for that are much more relaxed, it is a lot easier to get away with false claims of being “all natural” in bodybuilding.