Graph is from Yahoo finance: https://finance.yahoo.com/quote/DUOL/?guccounter=1
Reuters news article: https://www.reuters.com/business/finance/duolingo-prioritizes-user-growth-over-monetization-forecasts-softer-bookings-2026-02-26/
“The language-learning app has spent recent years fine-tuning monetization through more ads and subscription prompts, helping lift bookings per user. But that coincided with slower user growth.” Yes Reuters, that’s called enshittification.
I habe used Duolingo for many years now, huge streak, but god its just gotten worse with the stupid gamey gatekeeping that punishes mistakes.
News flash Duo, failing and fixing mistakes, is part of learning languages.
Now its just “Oh I ran out of energy because I spelled it wrong too many times, guess I will hope I learn tomorrow.”
Duolingo is a game, not a language learning app.
It keeps getting shittier but I will use the free version until it dies or i learn of a (free) alternative with scottish gaelic