Doesn’t Twitter directly suppress such links? I remember there was a crackdown on people linking their mastodon accounts a while back.
And external links in general get a huge suppression in the algorithm because Twitter does not want to recommend tweets that take you off the site.
The platform actively fights you if you want to move elsewhere (which should really be a telltale sign for you to move), so I get why some orgs struggle with that decision. Doubly so if your job relies on the platform’s outreach.
As someone who owns a digital audio player I can give some reasons:
Though I will say, even as someone who owns one, unless you’re really into carrying your music library with you it’s generally not worth it. But they are nifty little gadgets and new ones come out every year to innovate the space.
It’s similar to an e-reader as others pointed out. Sure, you can read on a phone/tablet as well but it’s nice to have a device that’s purpose built for one thing and does it really well. The same applies to a digital audio player. Yeah you can (and most people are fine with) play music on your smartphone, but a dedicated device does add some nice QoL to the experience.