This is a brand lift study. It’s almost worthless: Hulu is paid nearly zero for it. I can’t believe they’ve stooped this low to scrape so little incremental revenue with such a customer hostile tack. Their product and analytics people must truly suck and completely lack awareness of counter metrics.
There’s so many friggin nerds sailing that it’s ridiculous. Who else makes so much so as to indulge in such a wildly expensive hobby?
Never mind the ultra rich nerdy boat names (Bayseienne, Steve Job’s weird thing, the sensible and utilitarian Google barge with all the toys, and Oracle guy’s toys, and on and on), there’s soooooo many more minor nerd boats with names like “Dream SQL” and etc.