I went with innr bulbs per the recommendation from the hookup and have had good experiences. I think I’ve switched most of my bulbs now and currently have 10.

https://www.thesmarthomehookup.com/top-4-smart-tunable-white-light-bulbs-matter-thread-and-zigbee-local-control-cct-only/

I think the best use case I’ve seen for nfc tags are periodic reminder reset. Place a nfc tag near your filter register then when you change your hvac filter, scanning the tag records the date which can then be used to send notifications when it’s time to change the filters again.