In a significant shift for digital advertising, Google Ads has launched a beta test allowing 30-second non-skippable ads within regular YouTube campaign auctions. Previously exclusive to premium YouTube Reservation buys, this high-impact ad format is now accessible to a broader range of advertisers, marking a new era of flexibility and reach on the world’s largest […]
The old metric used by free-to-air networks was advertising minutes per broadcast hour. When I stopped watching FTA about a decade ago that number was about 12 or 13.
Youtube’s must be 40+. I’m not brave enough to rawdog 60 minutes of YT and test it (and of course it wouldn’t be uniform number anyway)
The US FtA adv ratio meant I didn’t watch any TV when I crossed the pond. There just wasn’t any point because for every 10 minutes of content, I have forgotten or lost interest what was happening during the following 5 minutes of ads that follows.
The UK BBC doesn’t have ads within programmes, but now you get to watch a (yet to be outed) Woke paedophile presenting, I’m told. And I grew up here in the 70s.
The old metric used by free-to-air networks was advertising minutes per broadcast hour. When I stopped watching FTA about a decade ago that number was about 12 or 13. Youtube’s must be 40+. I’m not brave enough to rawdog 60 minutes of YT and test it (and of course it wouldn’t be uniform number anyway)
Which country are you thinking of?
The US FtA adv ratio meant I didn’t watch any TV when I crossed the pond. There just wasn’t any point because for every 10 minutes of content, I have forgotten or lost interest what was happening during the following 5 minutes of ads that follows.
The UK BBC doesn’t have ads within programmes, but now you get to watch a (yet to be outed) Woke paedophile presenting, I’m told. And I grew up here in the 70s.
Anglophone country but I would rather not specify.
Yes the BBC has its own legacy wierdness - and sadly a track record of protecting predators in order to protect itself
All good. No problem.