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dead [he/him]@hexbear.net to Pop Culture@hexbear.netEnglish · 4 months ago

Nonbinary furry gamer SonicFox hired by Nike to promote gaming-related clothing collection

www.them.us

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  • lgbtq_plus@lemmy.blahaj.zone
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Nonbinary furry gamer SonicFox hired by Nike to promote gaming-related clothing collection

www.them.us

dead [he/him]@hexbear.net to Pop Culture@hexbear.netEnglish · 4 months ago
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  • cross-posted to:
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Meet SonicFox, the Nonbinary Furry in Martine Rose x Nike's Latest Campaign
www.them.us
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Dominique “SonicFox” McLean has been referred to as the “LeBron James of gaming.”
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  • PKMKII [none/use name]@hexbear.net
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    4 months ago

    The campaign, “Gaming Division,” features SonicFox, as well as several other notable gamers in the community, such as Scarlett, Billy Mitchell, and TenZ. The collaboration, which attempts to blur the lines between sport, gaming, and streetwear, paints gamers as “heroes of a modern arena” who are “defined by precision, focus and creative energy.”

    Nothing says modern gaming like Billy “MAME” Mitchell.

    • ClathrateG [none/use name]@hexbear.net
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      4 months ago

      Billy Mitchell

      the king of kong or a different one?

      • MayoPete [he/him, comrade/them]@hexbear.net
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        4 months ago

        Well known for cheating legitimately obtaining Donkey Kong records and suing the shit out of anyone who suggests otherwise?

        • ClathrateG [none/use name]@hexbear.net
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          4 months ago

          tbh I’ve come around on Billy since the Karl Jobst stuff

  • FunkyStuff [he/him]@hexbear.net
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    4 months ago

    This is now, imagine when the vibe shifts back to woke. Boater pogroms incoming.

  • SorosFootSoldier [he/him, they/them]@hexbear.net
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    4 months ago

    Are they still the best fighting game player in the world?

    • Comrade_Mushroom [comrade/them]@hexbear.net
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      4 months ago

      They gave up on Street Fighter so I’m inclined to say “definitely not” but they’re pretty fuckin’ good at what they do play.

    • princeofsin [he/him]@hexbear.net
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      4 months ago

      Def in MK series, DragonBall fighter Z, and Skull girls. They are likely going to jump on the New Marvel Token which is from the same developers of Guilty Gear, DBFZ, Blazblue series.

  • Cruxifux@feddit.nlBanned from community
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    4 months ago

    Well. Here it is. The point where I’ve become old enough that I do not understand the youths and their pop culture. Like fully don’t get it.

    Like I get Skibidi Toilet. But this? What is this?

    • WalrusDragonOnABike [they/them]@reddthat.com
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      4 months ago

      Looks like a sonic fox? What’s the confusion? Furries aren’t anything new. And SonicFox is well known for things like Mortal Combat (I say as someone who has never paid any attention to competitive fighting games and didn’t realize SonicFox was also a furry or NB).

      • Cruxifux@feddit.nlBanned from community
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        4 months ago

        My confusion is why this person has been chosen to represent sports sneakers.

        • booty [he/him]@hexbear.net
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          4 months ago

          SonicFox is pretty famous in the relatively large niche that is the fighting game community.

        • dead [he/him]@hexbear.netOP
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          4 months ago

          fighting game tournament winner

          https://en.wikipedia.org/wiki/SonicFox

          • Cruxifux@feddit.nlBanned from community
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            4 months ago

            I am not seeing how this translates into sports sneakers.

            • Alisu [she/her, they/them]@hexbear.net
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              4 months ago

              It’s “gaming related clothing” whatever the fuck that means

              • Cruxifux@feddit.nlBanned from community
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                4 months ago

                Okay see? THERE. That’s what I mean. What the fuck do sneakers have to do with gaming? What the fuck is the connection here?!

                • purpleworm [none/use name]@hexbear.net
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                  4 months ago

                  It’s literally just cross-promotion to appeal to young men, it has no real connection

                • fox [comrade/them]@hexbear.net
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                  4 months ago

                  Some underpaid marketing intern did a bunch of spreadsheets and projections indicate that Nike can make more money if they advertise to gamers

                • barrbaric [he/him]@hexbear.net
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                  4 months ago

                  If they aren’t cowards, it means that the shoes will have RGB lighting.

    • Keld [he/him, any]@hexbear.net
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      4 months ago

      This is older than skibidi toilet as a phenomenon. They’re a person who plays video games well. It’s not terribly complex.

  • WhatDoYouMeanPodcast [comrade/them]@hexbear.net
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    4 months ago

    I’m happy for SonicFox, I hope they get as much as they deserve.

    The question remains: why do sports want my attention so bad? What’s with all the anime, the Vtubers, the One Piece collabs, and SonicFox? Is it so that I gamble on sports books?

  • BadTakesHaver [he/him, they/them]@hexbear.net
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    4 months ago

    neat

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