You know, the music that’s in every fucking insurance advert that wants to market itself as wholesome.
It’s usually got the following: Ukelele strumming, jaunty whistling, a bunch of dudes in what sounds like the far off background happily chanting “waaaooooh” or sometimes if the composer is feeling extra evil, the dreaded baby piano. Can someone tell me what this shit is called?
It’s the Corporate Memphis of music. I hate hate hate it.
LiveLaughLove-core
LIVE (nothing wrong with me)
LAUGH (nothing wrong with me)
LOVE (nothing wrong with me)
It’s called “I blame Mumford & Sons for this”
I’ve heard it called the “millenial woop music” and it has never left my mind ever since. Just groans and moans over the most saccarine 4 chords.
Don’t blame millennials for the actions of our corporate overlords!
Millenials are old enough to either be creative directors in an ad agency or bullshit themselves through a marketing manager job. They are directly responsible for this slop. The corporate overlords only glance at it briefly and demand to make the logo bigger.
We run the corpo pop trends now old man!
Muzak is a term for the generic-sounding, vaguely calming background music formerly haunting elevators and grocery stores before the former ditched speakers and the latter switched to the top 40 charts with no one noticing the difference.
I have never felt so old as when I (an elder millennial) referred to lo-fi beats to study and relax to as zoomer elevator music, and a zoomer overhearing me said they’d never heard music in an elevator.
I feel you. I’m realizing that I’m getting closer and closer to the age my parents were when they were telling me about black and white televisions and realizing there’s adults who can buy alcohol that don’t remember what it’a like to not have an internet connection or a cell phone.
Remember when they had antennas? That was so cool
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24·3 months agoVery relevant Tantacrul vid: https://www.youtube.com/watch?v=AIxY_Y9TGWI
Good vid. The tl;dr for those who dont feel like watching: He calls it “nothing music” or “corporate nothing music.” It’s vaguely emotional and gives the illusion of musical progression while going nowhere.
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Maybe this song will give some closure:
“The Waters Cleansed” from Ori and the Blind Forest, a Metroidvania platformer game with an environmentalist theme.
https://m.youtube.com/watch?v=vhoDQHbw5IYProvided as an example which, in my opinion, is a good example of the musical elements we usually hear in corporate feelgood music.
Further commentary
What makes this work, IMO, is that while it has the same sort of “layering it on” buildup you hear in corporate music, it doesn’t overstay its welcome. It plays through its chord progression twice, adds a melody the second time through, teases resolution exactly once, and finishes. There’s little tension, and that’s the point-- This song is here purely to provide catharsis after a difficult section, and the level, formerly polluted and grim, is back to a state of serene beauty. The player isnt expected to spend much time here after this, except perhaps to admire their handiwork as they grab the few collectibles they missed before they move on
I found a YouTube link in your comment. Here are links to the same video on alternative frontends that protect your privacy:
corporate nashville
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Stomp-Clap Bullshit.
Sounds like shit they play in commericals for Target stores.
Makes me think of trending facebook videos full of animal rescue clips
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Ah shit the reply went to the wrong comment
I found a YouTube link in your comment. Here are links to the same video on alternative frontends that protect your privacy:
I waited for the video to start for like 30 seconds before I realized that was the video. Waited for the narrator to list the dangerous side effects.
Thats Tweecore!
remember this genre of music from like 2011. i like to call it stomp clap hey. that shit sucked lmao
I’d call it muzak. It’s elevator music. You can argue about instruments or the like, but I feel like muzak, like punk, is more about a vibe than any one specific thing
I found a YouTube link in your comment. Here are links to the same video on alternative frontends that protect your privacy:
