While younger generations are drinking less, adults aged 50 to 64 are drinking more, causing a shift reshaping the US bar scene

Alcohol consumption has decreased across the United States in recent years, particularly among adults under age 40, but there is one older demographic in which more people are drinking than before the Covid-19 pandemic – and more are doing so heavily, according to a new study.

For the first time since before the pandemic, the percentage of US adults who drink any alcohol decreased between 2022 and 2024, according to the report in the journal Annals of Internal Medicine. People from 50 to 64, which roughly corresponds with gen X, were the only age group in which drinking continued to increase.

They are likely hurting their health by imbibing, according to the latest science, but they are also helping keep open bars. Such businesses have struggled as younger generations, the drivers of nightlife, move away from booze.

  • Hueristic_Autistic@lemmy.world
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    7 days ago

    I quit drinking last year at 33 years old next month is one year. I didn’t do it because I had a drinking problem, I was drinking one pint of beer a week, if that and a six pack would last a month, if I even bought a six pack at that point.

    It was just like all it did was make me angry, tired or an ass to be around and it was becoming a waste and I didn’t feel like it was doing anything for me and it was a fucking waste after a while.

    I did have a few thoughts of I could take or leave it when I was depressed a few times and those were the worst because that means I was considering drinking more because I felt like shit and then I was like fuck this shit.

    …

    … Plus empty carbs and ngl, I like root beer more than alcoholic beer. I like coffee more than alcohol. I like weed more than alcohol. I Iike chocolate more than alcohol. I like biking more than alcohol. I like everything more than alcohol.

    • Mrkawfee@lemmy.world
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      6 days ago

      The only time a beer really hits the spot for me is after a hot day spent working outside. The first sip of a frothy cold beer is magic.

      But even then that works just as well with non alcoholic beer

  • UltraGiGaGigantic@lemmy.ml
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    5 days ago

    Their body, their choice. Sure hope that’s okay with prohibitionists who want to rape their way of life on the rest of us.

    Dont worry. When humanity wins the war on drugs, sober people will not be persecuted, incarcerated and forced to do drugs.

    • Corkyskog@sh.itjust.works
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      6 days ago

      Drugs will become so much safer people might want to do drugs. For example there was this guy working on an alcohol replacement with (from what I remember) benzos analogs and he was working on increasing euphoria while decreasing physical dependence. Sounded like an interesting idea but he ran into a bunch of DEA/FDA hurdles. I have always wanted to try Coca tea, I have no desire to do cocaine mostly because it’s always cut nasty like and requires intranasal.

  • Sam_Bass@lemmy.world
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    7 days ago

    every generation pickles itself when the life gets rough. it makes it a smidge more tolerable

  • Hawanja@lemmy.world
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    7 days ago

    Not sure how much I believe this. I drank waaaaaay more as a young person. Nowadays as an old man I have maybe 2 drinks a month, if even that. Would be interesting to see if they’re talking about casual beer/wine drinking with meals or more like cocktails & shots to get drunk.
    I guess I could read the article, but I’m not going to.

    I have noticed that kids today don’t have that “fuck it” attitude like we did back in the day, could be a factor.

    • porous_grey_matter@lemmy.ml
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      6 days ago

      Yes, clearly your individual experience represents your entire generation better than a peer reviewed study in a reputable medical journal.

      • Hawanja@lemmy.world
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        6 days ago

        I know right? It’s almost like those scientists are wasting their time.
        It’s all guesswork in a white coat anyway.

    • Goforce5@lemmy.world
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      7 days ago

      I had a Gen X coworker who drank like a fucking fish, despite his gout and inability to pay all his bills. Dude made as much money as I did, so i know the pay wasn’t THAT bad. Turns out, he and his wife would drink away literally half of their paychecks.

    • Hueristic_Autistic@lemmy.world
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      7 days ago

      have noticed that kids today don’t have that “fuck it” attitude like we did back in the day, could be a factor.

      I think it takes fuck it to do anything and there’s substances that a lot of people still engage with that take the fuck it attitude to attempt; I just think that people over time have seen what these things can lead to and make the informed decision not to.

      • Hawanja@lemmy.world
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        7 days ago

        We’re talking about kids here. It’s highly unlikely they’re being deterred by possible health effects 40 years down the line.
        If I had to guess, it’s probably because they’re smoking weed instead.

        • Hueristic_Autistic@lemmy.world
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          6 days ago

          What I mean is, it’s hard to want to consume alcohol when you’ve seen addiction growing up. When I was growing up I realized not everyone had a dad that drank like mine did, albeit my dad was still functional as an alcoholic, it’s not like it didn’t effect us when he seemingly hated us and our mom covering for him.

          So kids see what it can do and what it does and some of them will most likely not want to drink or it’ll go the other way around and they’ll drink to drown their problems like they were shown when they were growing up.

          Those are just the more common examples but the current generations growing up are also more informed about what it can do and given that younger millennials and Gen Z aren’t drinking as much as Gen X and given that millennials and Gen Z are parents right now and aren’t drinking as much, it could possibly go down the line with more positive effects.

          Like the younger generations not seeing their parents drink and have no want to drink.

          Yeahhhhhh, I mean weed has something to do with it but I think that it’s more likely that alcohol is just not being generationally passed down as an in-home vice that people don’t see and want to try.

          Like when I was growing up I wanted to try black and milds, Marlboro reds and budweiser because that’s what the cool people did and beer and cigarettes weren’t really hidden so it’s like I wanted to try it out because it was around and you wonder why it’s around and why they do it, so you try it out when your older because it was like that one thing you never could.

          Younger generations are more likely to try a vape of some sort and an overly caffinated beverage.

          Idk, I grew up in a semi broken home with alcohol being a catalyst so I’m bias.

          • Hawanja@lemmy.world
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            6 days ago

            All I’m saying is that if you asked any given young person why they don’t drink, the chances that the reason is “Because I don’t want to be an alchololic” or “Because I don’t want cancer when I turn 60” is most likely nil.

  • GarboDog@lemmy.world
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    7 days ago

    Yeah, alcohol is gross af (tried it a few times and disliked it every time, kinda never finished then/spit en out aaa) and it’s not healthy for you at all. Plus biggest reason due a lot of people out age to not drink it is because it’s way too expensive

    • Yeahigotskills2@lemmy.ml
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      6 days ago

      Personally I absolutely love a drink, a couple of times a month. I’d rather they banned guns, but guess my European is showing 😂

        • NotEasyBeingGreen@slrpnk.net
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          6 days ago

          I mean, there is no “safe” amount of alcohol. Every drop you drink increases your risk of cancer and a slew of other problems.

          To be clear, I drink now and then, so I’m not preaching.

          • MasterBlaster@lemmy.world
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            6 days ago

            the same is said about barbeque - especially smoking. I’m not quitting anytime soon.

            We live in a society that fears it’s own shadow so much, we excise all joy from life, then wonder why we’re depressed.

            surreal times.

      • Gonzako@lemmy.world
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        6 days ago

        Guess the current solution of not letting people accrue wealth has done wonders for alcoholism prevention groups

        • Brave Little Hitachi Wand@feddit.uk
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          6 days ago

          I guess. I think younger generations are just generally trending more LOHAS, and alcohol is kind of the new smoking, like when I was young that started to seem uncool and old-coded. And now that I’m a middle-aged drinker and sometime-brewer I know how those old farts felt when us youngsters started telling them that smoking sucks, kills you, stinks, doesn’t belong in polite society, etc.

          It feels fine, actually. I accept it. I hope it stays uncool and a whole generation of people moves on to something healthier. Mushrooms and eating the rich, ideally but I’ll take it all in stride. I’m not ready to quit drinking, but like with eating meat I can at least see the antis have sense on their side and I wish them well.