Unpopular opinion (IG) - God bless KIA with their designs of EV
Like I like the design but it just doesent look like a Ferrari or even Ferrari inspired. Its as if Fiat/FCA designed a neat car but then stuck a Ferrari badge on it
Bruh. Ferrari is making (electric) crossovers now? We’re living in the worst timeline…
Everyone makes SUVs at this point. Porsche, BMW, even Lambo.
Yes. Ferrari already has the puresangria (I know that’s not the name) but crossovers? Really? And this one looks so horrifically ugly. The only good thing about it is that it’s expensive and not many will be sold…
I feel like for this to be successful Ferrari would have to do something that showcases craftsmanship and uniqueness in the motors. The V12s were a setpiece in many of their cars and that was a big reason you bought one. I cant help but feel EV cars just have motors with different sizes and specs but they are all just some variant of a Samsung/Panasonic/Toshiba design or something thats been scaled up from the motor thats in my washer.
Or they will just not let you buy any other Ferrari until you buy one of these.
I forgot Ferrari does that. That would be hilarious Eventually Ferrari is going to make you buy a $200,000 matchbox car before you can purchase a normal Ferrari.
I assume that me saying this also bars me from buying a Ferrari (not that I ever could)
The way things are going, that sounds likely. I don’t understand the customers’ mindset when it comes to Ferrari. Even if I had the money the sheer douchebaggery of Ferrari is so repulsive that I’d probably spend it elsewhere.
Especially that other than a 550 maranello there are no Ferraries in my top 100. So many cool and interesting cars are out there…
The 250 GTO is a beauty. It’s not that recent though.
I’d probably spend it elsewhere.
When Enzo Ferrari was alive, he was such and asshole to customers he fed Maserati for two decades. Now the corporate assholes since his death are propping up Lamborghini, who will sell you any car you want in any color.
For their normal models: I think it’s the fact that they’re pretty much the only supercar manufacturer left that still has SOME emotion put into their cars and that you don’t see on every corner.
Lamborghinis are incredibly common among supercars lately (every other generic automotive YouTuber has owned a Gallardo at some point in the last 10 years), Aston Martin just uses Mercedes engines for nearly everything and… I’m sorry, but I still can’t stop seeing a Ford Mondeo when I look at one ever since Ford unified their brands’ design language when they owned AM. McLaren still makes fun cars, but the 750S is just a facelift of the 2017 720S. I’m a huge fan of Koenigsegg, but they’re a purely hypercar manufacturer, they make Ferraris look AFFORDABLE in comparison. Over 30 years since the original prototype, nearly 25 since their first production model, and… They’ve made under 1000 cars in total. Their 4 seater grand tourer costs 1.9 million dollars, the Jesko starts at 3 before options.
For their high-end models: I think the douchebaggery is probably a plus for some of the buyers. You see an F80 somewhere, you KNOW that person has bought at least 10 other Ferraris since you can’t walk into the dealer to buy one, you have to be invited to buy these cars. And it’s not like the competition is any different. Go try to buy a Lamborghini Fenomeno or a Bugatti Tourbillon. You need to be approved first to get your allocation.
They are all poorly made shit that devalue like rocks.
I would much rather versions from the 70s.
It’s the car you buy your wife before the divorce.
Well, they surely didn’t stop making ICE engines. I encourage you to look more into the motor tech, to see how varied it is and what the potential of different approaches is. It has nothing to do with how the e-bike industry works.
The point of a Ferrari is to go fast and electric vehicles will at some point be much faster than piston engines (they are already, but thermal management, weight and sheer range are holding EVs back.
I know this of course but Is Ferrari doing anything different to their Electric motors that the other manufacturers dont already do? If not then this may as well be a generic chassis with luxury accoutrements. If I cared more about cars in general Id love to know what actually makes it different, something that Ferrari is not really making an effort to do afaik
I agree that EVs tend to be much simpler than combustion engine cars and thus the differentiation potential is more limited or better said technically involved: you cannot just dumbly count the cylinders and get a feeling of a cars “status” (this stopped to be true decades ago, but car enthusiasts are very nostalgic and - at times - irrationally skeptical towards technical progress).
Plus, EVs mostly cancel out the need for pure performance oriented cars vs practical cars: even SUVs have a low center of gravity, high power with torque for days, efficient packaging ensuring large interior volume and weight distribution.
Battery density and extreme weather performance are not yet where they would need to be for a no compromise sports car that screams Ferrari, so they went with something more disruptive - although GT cruisers are as much a Ferrari DNA as any other sports car type.
“hust doesent”
Did you have a mini stroke while typing that?
No, I’m just on mobile and exhausted. Fixed it.
Ah, in their famous color, Ferrari Blue, the color it has been known for and has used on all its famous cars.
Enzo is surely rolling in his grave right now. Him and a lot of the guys that worked for Pininfarina that are now dead.
Not quite as ugly as the Cyber Truck, but holy what an ugly looking Ferarri. I’d probably guess about 5 other car brands before I even thought to guess Ferarri.
It pays homage to the Powell Homer.

Honestly, just make it look like a Testarossa. Why does it have to look like furniture
Because it was not designed to sell. It was made for compliance on fleet C02 outputs, so they purposely made it overpriced and ugly so they don’t actually have to waste time making them.
122 Kwhr battery. Batteries are now $120/Kwhr. So a battery pack is $15K -where the fuck does the other $600K come from? Free coke and ho’s?
Looks like shit
I dread to think how many people at Ferrari saw that, had the ability to say “wtf, no”, and didn’t
Ferrari sell cars to fund their F1 habit. They don’t really put much effort into their road cars.
Ferrari sell cars to fund their F1 habit.
F1 funds Ferrari. They make money from F1.
Why cant we get electric cars that dont look like robot vacuums?
Because robot vacuums are apparently aerodynamic.
It is interesting why home vacuum cleaners have such aerodynamic shapes moving essentially at 2km/h every 3 minutes for 5 seconds
It’s the best looking prius yet
Well, the wheels are nice…
Honda e vibes?
THANK YOU, I am not a car person but you identified the inkling of familiarity I couldn’t.
Honda e: 😳
Ferrari electric: 😎
It’s great that we are getting so many EVs. But why can’t people hire qualified designers? There are so many ugly EVs.
The Italian design houses of the 70s-80s are all gone.
Gimme Giorgetto Giugaro back. He designed my current car, and I’m looking to by an 80s car based heavily on his design from the previous generation
Marcello Gandini designed every poster in every kids rooms for 30 years.
But why can’t people hire qualified designers?
I’ve heard a lot of things about Jony Ive, but unqualified is new.
I suspect he (well, his design company) was asked to design something that not only stands out from all existing normal Ferraris, but is still unmistakably a Ferrari. I think this was accomplished here, just look at the rear lights and tell me you don’t get an F40 vibe. It also looks pretty small for its dimensions and weight, which I suspect was also intentional. It’s actually bigger and heavier than their crossover SUV and I believe the biggest car they’ve ever made, certainly in modern times. Half a meter longer than the 458. 30 centimeters longer than the 12Cilindri with its ridiculously long hood.
I also love how this is the guy behind the iOS interface (so basically all modern touchscreen interfaces), while it does have a touchscreen, the interior controls are actually mostly physical buttons and knobs, made of machined aluminium and glass. It looks a bit weird at first glance, but IMO it’s a pretty interesting combination of modern and retro. A throwback to the Ferraris of old while acknowledging that this is the future.
I’m not sure I’m a fan of a 5 seater Ferrari personally, though. Should be 2, 4 at the most. Wouldn’t have to be as tall in the mid-rear section if it was a 2 seater. The proportions remind me of Polestar 2, which is also an EV… I suspect this is all for efficiency, both aerodynamic and fitting a bunch of batteries in there.
If I was a multimillionaire, I think I’d buy one and if they made a proper 2 seat version, I’d upgrade from “I think” to “I’d definitely”. The interior alone is a breath of fresh air compared to most modern high-end cars. Put it this way, here’s a Porsche Taycan, another high end electric luxury sports sedan:

Here’s the Ferrari Luce:

I agree with the points, and also the exterior “offensive” bits (eg front bottom intakes) might get improved with versions of it that will inevitability follow. I don’t dislike the general styling, just a few individual bits (that’s with evey car).
It is weird that it’s a standard saloon like every (non- hyper)EV, but whatever. That’s like what evey brand is doing.
But maybe they just can’t produce a sports EV for folk that would usually buy Ferraris anyway, so they simply made a long range cruiser (but with a cooled battery that can be depleted in 10 minutes if one so chooses).However
get an F40 vibe
Yes, love the lights (that were og just cheap), but hate how they are under a (semi-)transparent slab of plastic spanning the entire width of the car. That looks awful (imho), “cheap”, & ages even worse. With (uni-)lights or “hyper-screens” or whatever, just don’t cover objects with shit instead of framing/designing a frame for them or whatever.
The Luce just went full retro and I love it. I think everyone likes the interior, its just the exterior that is bland and offensive. Take a look at the Rimac to see what a proper electric supercar should look like.
The Luce just went full retro
How the fuck is that retro? It looks like a Silverado.
The steering wheel? And the seats? If you don’t know, you should look up some pics of Ferraris from the 80s and 90s.
That’s a massive reach on plastic potato.
Which photo are you looking at? The screen on wheels Porsche that I added for contrast, or the Ferrari where nearly every surface is either leather, aluminium, or glass and the display is quite modest sized?
Well the Rimac is a hypercar, whereas this is (de facto, not de jure), a full-size luxury sports sedan, in which case I’m not even mad at the exterior styling, even if it isn’t my absolute favourite thing in the world.
The Rimac has 3 fewer seats, one less pillar, and is 30 centimeters shorter. It’s meant to be a track weapon, and it’s aerodynamics and styling reflect that. It’s pretty awesome.
The Luce is longer, taller and has more seats. If anything, the competition is Bentley, not Rimac IMO.
That’s all true but its also a $600k Ferrari, and should look the part.
Thanks, I hate it.
It looks like a Lucid with Ferrari badging. Also is that a back seat I see? Gross.
It looks nothing like a lucid.

If you say so
So both are blue? does this look like a Lucid?

Yes
GT cars usually have 2+2 seating. I actually prefer the useless back seats. At least you have a place to put a giggling child or some extra luggage. That said, the design itself is horrid.
Edit: just saw a few more photos. It has 4 doors, fuck this lump of shit
Missed opportunity to call it FerrarEV
Someone was inspired by $1 Matchbox cars.












